The carnivore diet is back. Are vegan brands out?

The carnivore diet, beef tallow, sticks of butter and raw milk: when did animal products re-enter the zeitgeist?

In a TikTok shared with her 11 million followers, influencer Nara Smith is seen adding beef tallow, an animal fat, to her homemade moisturiser recipe. Brands like Remnant Beauty and Béla Nektar, both of which incorporate beef tallow in their products, have seen sales grow 134 per cent and 400 per cent year-on-year in the last two years, respectively, per brand insights shared with Vogue Business. According to influencer marketing platform Traackr, mentions of “beef tallow skincare” are up 180 per cent this year over last, while mentions of “raw” and “unpasteurised” milk are up 59 per cent during the same period.