KeyStore gives away meal kits with Healthy Living Programme

As part of its 150th birthday celebrations, Glasgow-based wholesaler JW Filshill has teamed up with the Scottish Grocer’s Federation’s Healthy Living Programme to give out meal kits to KeyStore shoppers.

The summer campaign will support families during the school holidays with free kits containing two cans of Napolina chopped tomatoes, Napolina penne pasta, an onion, a wooden spoon, and recipe card for Tomato Pasta.

Princes Group, owner of Napolina, has provided all the stock free of charge, so all retailers have to contribute is the onion, making the initiative virtually cost-free for KeyStore retailers to take part.

Gillian Edgar, field manager for the Healthy Living Programme, said: “School holidays can be difficult for families who rely on free school meals to help them budget, so these kits take a bit of pressure off them.

“The Tomato Pasta recipe is nutritionally balanced and approved by the Scottish Government’s Parent Club and we’re working with KeyStore outlets on estates and those with a strong community focus where we know there will be good local engagement.”

Craig Brown, Filshill’s chief sales and marketing officer, said: “Our KeyStore estate works closely with the Healthy Living Programme all year round and we regularly hold Welby Breakfasts in stores to educate children and adults about healthy eating.

“When Gillian and her team approached us about doing something special this summer to help support retailers and their customers in our 150th anniversary year, we felt that offering free meal kits would be really appreciated by families and give them a boost during the holidays.

“The ‘KeyStore TikTok guy – presenter Greg Summers – has also managed to get out to a few stores to help promote the campaign which is taking place in stores all over Scotland.”

Filshill is working on a raft of activity based around the theme ‘Delivering Success’ that champions sustainability, innovation, community, and wellbeing in its 150th anniversary year.