gd2go launches Pinsa and Aftermarket, transforming healthy eating in North Bay

North Bay’s gd2go — a long-standing leader in fresh, healthy fast-casual dining — is stepping into a bold new phase with the launch of two major initiatives: Pinsa, a lighter and healthier Roman-style flatbread, and Aftermarket, North Bay’s only seven-day-a-week local food market.

Together, they mark the next evolution of gd2go’s mission: making healthy, local, and delicious food more accessible than ever.

PINSA: “It’s not Pizza — It’s Better.”

New to gd2go — and new to North Bay — Pinsa is a reimagined take on pizza, inspired by a centuries-old Roman approach to dough-making. Its slow 72-hour fermentation creates a crust that is airy, crisp, and significantly easier to digest.

“People are blown away the first time they try it,” said Brennah Gignac, Manager at gd2go. “Pinsa is lighter, cleaner, and the flavour is incredible. Customers immediately understand why it’s becoming popular worldwide.”

Pinsa isn’t just about taste — it also delivers impressive nutritional advantages over traditional pizza:

• 40% less sugar
• 40% fewer calories
• 33% fewer carbs
• 85% less fat
• 100% less cholesterol
• Naturally low gluten

“This is comfort food done right,” said gd2go owner Ben Farella. “People want to eat healthier, but they don’t want to sacrifice taste. Pinsa lets them have both.”

gd2go’s menu includes classic versions like the Pinsa Margherita — made with Creamy Farmhouse Mozzarella, blistered tomatoes, basil, oregano, olive oil, balsamic glaze — along with additional creations planned as the category grows.

Introducing Aftermarket: Local Food, Every Day

The second major addition is Aftermarket, a brand-new local food hub housed inside gd2go. Unlike traditional farmers’ markets that operate only on weekends, Aftermarket is open seven days a week, offering everyday access to locally sourced products.

“Fresh, local food shouldn’t be something you can only buy on Saturday mornings,” Gignac said. “Aftermarket brings the farmers’ market into your daily routine.”

Inside Aftermarket, customers will find:

• Fresh, locally grown produce
• Small-batch, artisan shelf-stable goods
• Rotating selections from Northern Ontario farmers and makers
• Seasonal specialties unique to the region

Farella says the market aligns perfectly with gd2go’s values.

“We’ve always believed that food should make you feel good — physically and emotionally,” he said. “Supporting local growers nourishes our bodies, strengthens our community, and helps our planet. Aftermarket lets us live out that philosophy every single day.”

Healthy Choices for Every Lifestyle

From the very beginning, gd2go built its reputation on serving high-quality meals that accommodate almost any dietary need: keto, gluten-free, vegan, high-protein, plant-forward, or simply health-conscious.

“Families come in with four different diets and everyone still finds something they love,” Gignac explained. “That’s where we really shine as a team.”

Popular staples like the Buddha Bowl, Ramen Bowl, Chicken Caesar Wraps, gluten-free treats, and the famous Funky Monkey smoothie continue to anchor the menu — with Pinsa now joining as a new standout favourite.

A Brand Focused on Impact

For Farella, gd2go’s evolution is rooted in a simple principle: be better.

“At the end of the day, it’s not just about what you serve — it’s about how you make people feel,” he said. “Whether it’s a smoothie, a Pinsa, or local produce from Aftermarket, we want every interaction to leave people feeling better than when they walked in.”

Gignac echoes that sentiment.

“North Bay has supported gd2go from the start,” she said. “These new additions are our way of giving even more back — more options, more local access, and more ways to eat well every day.”

With Pinsa and Aftermarket now officially launched, gd2go continues to redefine what healthy eating can look like in Northern Ontario — proving once again that convenience, flavour, and wellness can blend seamlessly.